The Go Project Joe Atkinson pro wheel has a number of new improvements and features. Most notably they have included a core with no pigment colouring that helps to improve it's strength. The shape of the core has also been altered to help prevent against bearing crush, which also provides for a faster roll. The core core is smaller than many other wheels, which gives you more urethane to ride on and greater rebound.

The Go Project Joe, also offers a lifetime warranty against de-coring, which is a first for aggressive inline wheels.